IE was asked to develop a campaign for Sansum Clinic’s Cancer Center of Santa Barbara. The campaign worked to show that CCSB is a unique facility offering a standard of care usually unavailable in a city of Santa Barbara’s size. We did this by showing the doctors and staff; showing their prodigious qualifications and talents and the resources they work with for CCSB’s patients.
Also, the campaign highlighted the fact that CCSB offers a warmth that is generally missing in a large academic-center setting and how this and proximity offers a significantly gentler wellness journey for CCSB’s patients.
The campaign was honored with a 2016 Gold Aster Award for Excellence in Medical Marketing.