Sansum Clinic asked IE to help educate the community that Sansum serves about exactly what Sansum Clinic is and what it offers.
To shine a light on the breadth of Sansum Clinic’s offerings and make a point of specific differentiators and specialties, IE developed a campaign of “one word” ads that created wordplay around a specific accolade.
This campaign received a 2016 Gold Aster Award for Excellence in Medical Marketing.
Many organizations make the mistake of publishing a newsletter that repeatedly pushes an “us” based narrative. Such newsletters quickly become uninteresting to customers. IE was asked to re-imagine a newsletter for Sansum. We developed Good Health magazine. The magazine is “you”-based. It is filled with features that patients of Sansum have repeatedly reported as interesting and informative. Whereas the old newsletter was poorly read and it was difficult to rustle-up staff interest in contributions, Good Health often receives requests for additional copies and there is a waiting list for contributors!
IE was asked to help boost sign-up for the Electronic Health Record associated patient communications portal, called MyChart. Sign-ups had slowed at a number less than the original goal.
IE wrote two spots that light-heartedly pointed out the efficiencies and usefulness of the MyChart app and web app. Once running, the ads caused an immediate spike in uptake and the goals of sign-ups for MyChart were met.