West Coast Asset Management Identity
A premiere investment management firm guiding elite and knowledgeable clientele, the company approached Idea Engineering to develop an identity more befitting their mission: the preservation and enhancement of their clients’ wealth.
We developed this new logo and brochure that reflects this vision.
We developed this new logo and brochure that reflects this vision.
Brand Maxim
A brand is not a logo, a package, an identity system, tagline, color palette or marketing campaign. These are merely cues we give our customers to help them know us, understand us, and, yes, like us.
— From Book No. 1 introduction, Maxims for Managing Brands
Read more in The Little Red Book Series. Books 1-5 are out now and 6-8 are coming soon.
