IT’S NOT COMMUNICATION WHEN YOU SAY IT. IT ONLY BECOMES COMMUNICATION WHEN THE OTHER PERSON LISTENS TO IT AND THINKS ABOUT IT. -Simonism
We put considerable effort into developing and evaluating all expressions of a brand. The language and wording, the feelings evoked by its visual and spoken expressions, and even the brand’s allegorical potential are all evaluated and carefully thought out. We take great care in planning how the brand is expressed visually, verbally and behaviorally; and therein how it is perceived by the customer.
The process we employ is shaped by you, the client. Your goals, objectives, and challenges define our approach. We have great respect for your uniqueness and your brand initiative. We value your experience and knowledge. And in the confluence of your knowledge and ours, great campaigns are born.
While we believe that this fluid, collaborative process allows for ideal solutions to be developed, there are general guidelines we follow:
We spend time discovering who you are. You talk, we listen. We research your company, product, people, and what your current customers think of you. We look at why people are not your customers and analyze the industry and competitors.
A plan of action is developed that is unique to your needs. We will make recommendations that work to achieve your specific business goals.
Create. Our creative team develop ideas that are strategically aligned with your objectives and unique within your category. Ideas that are designed to resonate with your audience.
In the right place, at the right time, to the right people, we tell your story.
We constantly look at what is working, what is not – and why. And we act on our findings.