The goal of the campaign is to educate teens and young adults on the risks to their health, well-being, life-opportunities and relationships. However, as a critically important component of any campaign targeting young adults, the mood and method of the messaging is purposefully constructed to avoid triggering the reflexive opposition so common to young adults, and instead allow them a way to choose a different path without losing face.
Instead of blame and castigation, the campaign addresses the issue from the perspective of friends that love and miss the person that is currently using. By only showing love and despondence on their friends' part, there is no negative accusation to push back against.
As a secondary goal, the campaign will also serve as a discussion platform for adults to discuss illegal drug use with young adults in their care.
Components include:
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Professor Mx. Vanessa Alva (they/them/theirs)
Oxnard college addictive disorder studies program.
“As a survivor of suicide and a suicide loss survivor. My contributions goes to all who are struggling from any type of suicide loss/attempt. I hope this campaign gives strength and light to those who are feeling lost. Lastly, I plant this seed for my son Aaron to be a future changemaker of the world and to advocate for those in need of support.”
Kelly Caffarelli, JD
Highly experienced corporate attorney. Served as President and member of the Board of The Home Depot Foundation. Nonprofit governance work focuses on incorporating best practices, strategic focus, and consensus-based decision-making.
Marie Celeste, Ed.D
Tenured faculty member in early childhood special education at Loyola University, with a credential in Infant/Early Childhood Mental Health (I/ECMH). In preparing early childhood educators at the pre-service, undergraduate and graduate levels, she embraces a trauma-informed approach to supporting the social emotional development of children who are at-risk for educational challenges.
James Espinoza
First-responder, US Army veteran, and suicide loss survivor. President of the Veteran Mentor Project, Inc., the mission of which is to enhance military veterans & first responder veterans’ transition from service to civilian life in order to reduce stress, provide resources & education to improve their quality of life.
Jim Kooler, DrPH
Served the California Department of Health Care Services in multiple positions, helping develop and guide the CalHOPE Crisis Counseling program, implementation of 988, and elements of the Children and Youth Behavioral Health Initiative. Previously he led the California Friday Night Live Partnership, supporting youth development programs across California.
Erik Kramer
Former NFL quarterback. Suicide attempt survivor. Erik puts his lived experience to work for children and adults facing substance use issues, depression and suicidal ideation.
Paul Meisel, PhD
Clinical psychologist in Santa Barbara, CA engaged in an independent practice with a special focus issues relating to children, adolescents, and their families.
Ken Reed (Lieutenant Colonel, US Army, Retired)
Former Army infantry officer who led and commanded at the platoon, company, and battalion levels. His service included tours in Iraq and Afghanistan. His final leadership role on active duty was battalion commander for a functional training battalion.
Anthony Rodriguez
Co-founder of the Santa Barbara Response Network, focused on providing immediate psychological assistance to those affected by homicides, suicides and traumatic events. Suicide attempt survivor. Anthony is also involved with the American Foundation for Suicide Prevention and Safeguard the Children.
Kiran Sahota
Kiran Sahota, President of Concepts Forward Consulting, has worked within the social service setting for the past three decades. Her expertise is focused on suicide prevention efforts, mental health advocacy, stakeholder engagement, innovations, and law enforcement crisis intervention training.
Elizabeth Snyder
Senior Director - Administrative Services with Marian Regional Medical Center (Dignity Health) - Office of Population Health. Previously Santa Barbara County-Public Health Department Deputy Director. 35 years of experience as a health care executive in hospitals, ambulatory settings, and universities, including public, private, non-profit and consulting environments.
C.D. Taylor, PhD, LMFT
Professor, Treatment of Substance Use Disorders, Pacifica Graduate Institute
Lead Case Manager (ret'd), Cottage Residential Center, Santa Barbara
Each advisor brings their specific experience and opinion to the process. No advisor receives monetary renumeration or any promise of advantage or reward from the finished campaign. We thank them for their service and recognize that our campaigns are stronger and more effective through their commitment, advice, and feedback.
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