Why I Should

We were asked by regional Medi-Cal provider, CenCal Health, to create an outreach campaign to help increase vaccination rates amongst their constituency.

The campaign showed real people facing real situations and making practical, pragmatic decisions about vaccination that would feel relevant to the target audience.

We consider it a given that most people want to do the best for themselves and their loved ones. But people today are also often being fed conflicting information about what the best course of action may be. The goal of this campaign was to allow people to see how people, similar to themselves and facing similar situations, made the decision to be vaccinated or to have their kids vaccinated. Additionally, we provided scientifically proven facts and an FAQ so people could ease any concerns and feel they had the information they needed to make their best decision.

The campaign made use of posters with QR codes and digital ads that clicked through to a microsite built for the campaign where people could get further information and vaccination resources.