It's OK

Suicide Prevention

As a result of COVID-19, stress levels are at an all-time high for many people. We expanded a suicide prevention campaign we had previously developed and used it to remind people that it is OK to feel sad and concerned, but if it becomes too much, then it is time to reach out for help.

Client:
Ventura County Behavioral Health
Industry:
Government & Public Health
Topic:
Suicide Prevention
Services:
Strategy & Positioning
Campaign Development
Advertising & Communications
Story:

As a result of COVID-19, stress levels are at an all-time high for many people. Job loss, lack of childcare, financial difficulties and loneliness are all coming together and causing a feeling of fear and hopelessness. We expanded a suicide prevention campaign we had previously developed and used it to remind people that it is OK to feel sad and concerned, but if it becomes too much, then it is time to reach out for help.

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