Pills and Candy

Rx & Medication Safety

No part of the safe Rx conversation can be the responsibility of little kids. To them pills are not pills, they are candy. And no kid is going to ignore candy. We reminded parents and caregivers of this fact and that pills need kid-proof storage and sensible handling.

Client:
Ventura County Behavioral Health
Industry:
Government & Public Health
Topic:
Rx & Medication Safety
Services:
Campaign Development
Design
Advertising & Communications
Video Production
Social Media
Story:

No part of the safe Rx conversation can be the responsibility of little kids. To them pills are not pills, they are candy. And no kid is going to ignore candy. We reminded parents and caregivers of this fact and that pills need kid-proof storage and sensible handling.

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