IE was asked to develop a campaign for Ridley-Tree Cancer Center (formerly Cancer Center of Santa Barbara). The campaign worked to show that RTCC is a unique facility offering a standard of care usually unavailable in a region of this size. We did this by showing the doctors and staff; showing their prodigious qualifications and talents and the resources they work with for RTCC’s patients.
Also, the campaign highlighted the fact that RTCC offers a warmth that is generally missing in a large academic-center setting and how this and proximity offers a significantly gentler wellness journey for RTCC’s patients.
The campaign was honored with a 2016 Gold Aster Award for Excellence in Medical Marketing.
See the website that Idea Engineering designed for Ridley-Tree Cancer Center: ridleytreecc.org
ALSO SEE: Sansum Clinic